Description
You made the thing. Now how do you sell it?
Creating something takes imagination, skill, patience, and sometimes an unreasonable number of late nights.
But once the work is finished, a different set of questions appears.
How do you tell people about it without sounding pushy? How do you explain its value without apologizing for the price? What do you say when someone is interested but hesitant? And how do you make your work available without turning every conversation into a sales pitch?
I Made Something… Now What? explores the practical side of selling for people who would rather be creating.
Written by Michelle Hoffmann, this straightforward guide approaches selling as a process of helping people understand what you offer, decide whether it suits them, and purchase it when they’re ready.
There are no manipulative scripts, artificial urgency tactics, or promises of effortless sales. Instead, you’ll find realistic examples, useful questions, and practical approaches you can apply to your own products or services.
What You’ll Learn
- Why selling feels uncomfortable: Understand the hesitation that can appear when creative work becomes something you’re asking people to purchase.
- How to understand your customers: Learn to identify what people need, what concerns them, and whether your offer is actually a good fit.
- How to communicate your value: Explain what your product or service includes and why it matters without relying on exaggerated claims.
- How to build trust: Use accurate descriptions, useful examples, clear expectations, and dependable communication.
- How to create interest naturally: Share helpful information, demonstrations, and representative samples that connect to your work.
- How to invite a purchase: Make the next step clear, answer questions, and respond to hesitation without applying pressure.
- How to encourage customers to return: Make the experience after purchase as thoughtful and reliable as the invitation that brought them there.
Who This Book Is For
This book is for people who have something to offer but don’t particularly enjoy selling.
Whether you’re an artist preparing for a market, an author promoting a book, a maker listing handmade products, a freelancer explaining your services, or a small business owner finding your voice, the principles can help you present your work more clearly.
It’s especially relevant if you find yourself underpricing your work, apologizing when discussing money, avoiding promotion, or struggling to explain what makes your offer worth considering.
A Different Approach to Selling
Selling doesn’t have to mean persuading someone who doesn’t want what you’re offering.
Sometimes it means providing the information an interested person has been looking for: what the product does, what it includes, how much it costs, and how to purchase it.
This book examines the small but important decisions that make those conversations easier. You’ll explore how to write clearer descriptions, ask better questions, share useful content, handle uncertainty, and follow through on what you’ve promised.
The approach is practical, considerate, and grounded in the realities of running a creative business.
Inside the Book
Prologue: Before You Make Your Pitch
Chapter 1: Why Selling Feels So Uncomfortable
Chapter 2: Understand the Person Before Presenting the Product
Chapter 3: Make Your Value Easy to Understand
Chapter 4: Build Trust Before You Ask for the Sale
Chapter 5: Create Interest by Being Useful
Chapter 6: Invite the Purchase and Handle Hesitation Honestly
Chapter 7: Make the Experience Worth Returning To
Epilogue: The Work Behind the Welcome
About the Author
Michelle Hoffmann is a writer and creative entrepreneur whose work explores the practical challenges of creating, sharing, and bringing ideas into the world.
In I Made Something… Now What?, she takes a straightforward look at the part of creative work that many people find hardest: explaining what they’ve made and making it available for others to buy.
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